Artículos

Blogging:

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Professional Approaches and Tactics

 

 Program Description

In this seminar, participants will learn about the blogosphere, the strategic role of blogging for individuals, small businesses, and corporations, and the skills necessary for successful blogging. Topics will include blogging within the communications industry, types of professional bloggers, revenue streams for bloggers, and strategies for promoting and driving traffic to a blog. Participants will complete the seminar knowing the type of writing best used for blogging, tactics for writing headlines and article content, and how to develop an effective editorial calendar. With a how-to focus, the seminar will include information on registering, branding, and promoting a blog, developing a blog using WordPress, and assessing the effectiveness of the blog and its content.

 

Target Audience

This seminar is appropriate for anyone who wishes to improve their skills as a blogger. For those who wish to begin a blog but aren’t sure how to get started and those who have started to blog but need to improve their skills, this seminar will focus on the best practices of professional bloggers. This seminar will also be useful to social media marketing managers and directors and small business owners who wish to have more practical knowledge about the use of blogging for social media marketing.

 

Key Takeaways/ Learning Outcomes

·         An understanding of the environment in which bloggers operate

·         Best practices and tactics for writing engaging, traffic-worthy blog posts

·         Development of an editorial calendar to guide content and timing

·         Instructions for developing a blog using WordPress

·         An effective approach to promoting a blog

·         Measurement approaches for assessing effectiveness

 

Outline

Day 1

 

1: The Blogosphere: The context of blogging

2: Types of bloggers and blogging revenue streams

3: The role of blogging in social media marketing strategies

4: Types of blog content, content development approaches, and writing tactics

 

Dr. Tracy Tuten

Associate Professor of Marketing

 

Day 2

 

1: Content research strategies and tools for organizing online material

2: Developing an editorial calendar

3: Designing a blog in WordPress

            Pages and components

            Design templates

            Plug-ins and applications

            Branding and the blog

4: Components of a successful blog post

5: Promoting the blog and the blog’s brand

6: Gauging blog effectiveness and effectiveness of specific posts

 

Dr. Tracy Tuten

Associate Professor of Marketing